Today HTC launched their brand redesign choosing “Quietly Brilliant”
as a slogan in favor of their old “HTC Innovation”. The new HTC brand
identity is more easy-going with light-colored backgrounds and
handwritten fonts. The thing that I enjoy the most is that their once
pitch-black film-noir website color scheme is redesigned as well with a
more lively feel in mind. I would have liked it even better if they went
for something more colorful instead of simply switching from black to
white overnight, but I’ll take it as it is.
HTC will use the new “Quietly Brilliant” brand message as a part of
their world-wide advertising campaign that puts “YOU” (the user) in the
center of the advertising message. The slogan in all marketing materials
will be something along the lines of “You don’t need to get a phone.
You need a phone that gets you.”
Here, you can watch one of their new videos:
Friday, 5 September 2014
